Why SSL Certificates Matter for Your Website
Author
Jeff Kershner
Date Published

Understanding the importance of SSL for your website security and SEO.
If you have ever noticed the padlock icon in your browser's address bar, you have seen SSL in action. SSL (Secure Sockets Layer) certificates encrypt the data transmitted between your website and its visitors, protecting sensitive information from interception.
Security Benefits
SSL certificates encrypt all data in transit, including login credentials, personal information, and payment details. Without SSL, this data is transmitted in plain text and can be intercepted by malicious actors.
SEO Impact
Google has confirmed that HTTPS is a ranking signal. Websites with SSL certificates receive a small but meaningful boost in search rankings compared to their non-secure counterparts.
User Trust
Modern browsers display prominent warnings when users visit sites without SSL. This "Not Secure" warning can drive visitors away before they even see your content.
Free SSL with Doory
Every site built by Doory includes free SSL certificates that are automatically provisioned and renewed. There is no additional cost or configuration required — your site is secure from day one.

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